webselab - design, develop, optimize, grow

Journal

Web development, SEO and marketing insights

How-to guides, industry tips and case studies for healthcare, education, finance, SaaS and startup teams. New posts added regularly.

Local SEO

Free Local SEO Audit Checklist: Rank Higher in Your City

A free local SEO audit checklist for small businesses: a 7-point review covering Google Business Profile, local keywords, citations, reviews, schema, service areas and mobile speed.

· 9 min read

Technical

A Core Web Vitals checklist that survives a redesign

Most redesigns lose performance in the same five places. Here's the checklist we run before any launch goes live.

· 7 min read

Content

How to build topic clusters buyers actually search for

Clusters fail when they're built around what you want to say. Start with demand, then map each page to a funnel stage.

· 6 min read

AI search

Getting cited by AI answers without gaming anything

AI answers cite pages that state facts plainly and back them up. Structure and clarity beat keyword density.

· 5 min read

Marketing

Strategies for effective social media marketing

Social and search reinforce each other when they share the same message. Here's how we plan them together.

· 6 min read

Technical

Internal linking that actually moves rankings

The cheapest ranking gains on most sites are already sitting in your own navigation and body copy.

· 5 min read

Analytics

SEO reporting your board will actually read

Impressions do not survive a board meeting. Report the three numbers that connect search to revenue.

· 4 min read

Strategy

How to Choose an SEO Agency (or Whether You Need One at All)

The questions that separate an SEO partner from a retainer you will regret - plus an honest look at when a freelancer is the better fit.

· 8 min read

Nonprofits

Nonprofit SEO: How Small Teams Win Search on a Tight Budget

Grants, donors and volunteers all start with a search. Here's how nonprofits with no marketing team compete - and what to do first.

· 8 min read

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